Even though a looming recession sounds like it would hurt your business, it doesn’t have to.
In fact, a recession is the perfect time to beat DSOs to new patients and build a stronger, more profitable practice.
You see, because DSOs are run by venture capital firms, they have extremely strict restrictions on their budgeting. That means they can’t adjust their marketing spend, no matter what’s happening in the economy.
But you, as a private practitioner, can! If you stay agile and proactive with your marketing, you can grab all of the new patients when the time is right--giving you the upper hand, even over the big guys.
Different practices need different types of marketing. We’ll explain the best way to attract leads for your specific practice model.
Don’t waste money on marketing that doesn’t work. Learn how to track the right numbers so you can get the biggest bang for your buck.
The best marketing in the world doesn’t mean a thing if nobody walks through the door. Learn how to follow up and book new patients.
Dr. Pam Maragliano-Muniz is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano-Muniz began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano-Muniz owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics.
Amir is one of the founding members of DDS Marketing. He has an engineering background matched with a marketing-focused MBA from Boston University. He was born into the dental field, with most of his family members being in different specialities of the industry. Since 2016 he’s used his extensive knowledge in analytical-focused marketing to create automated workflows that help dentists optimize their marketing budget and invigorate their growth.
Gary has worked to empower dentists for more than 20 years. He realized that dentists rely on a broken business model that focuses on attracting new patients instead of engaging and educating current ones. After years of studying the recurring challenges that dentists face (team dynamics, finances, high patient turnover, etc), he created NextLevel Practice and the Complete Health Dentistry model.